…(from Forbes…) Neuroscience is finally starting to crack the twin processes of remembering and forgetting – with important implications for public speakers.

Important because, as I’ve talked about before, audiences forget more than they remember – a whole lot more – and the process of public speaking is a poor way to present information. At least, information that you want your audience to remember. The numbers vary from one study to another, but audiences forget anywhere from 70 to 90 percent of what they hear in a typical speech.

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